The mass media marketplace is undergoing a historic transformation. The traditional broadcasting model has shifted as we enter a new world of consumer control - where time-starved viewers are demanding news, sports and entertainment on their schedules via the Internet, mobile devices, DVR, and on-demand video. This new digital media arena is wide open and presents a vital opportunity for broadcast companies to maintain and grow their market share - and forge their digital brand.
Internet TV and mobile video give broadcasters the critical means for segmenting their audience and tracking consumer information - data coveted by advertisers. Further, they enable viewer interaction, open new marketing avenues and expand reach beyond conventional coverage areas, allowing unlimited audience growth.
As a global leader in the streaming media industry, ViewCast has been at the forefront of innovating professional solutions tailor-made for broadcasters. For years, the biggest names in broadcast have relied on our Niagara® streaming media systems and Osprey® video capture cards.
Currently, strategic-minded content providers from traditional print, radio and television are vying for consumers’ digital hearts and dollars. Don’t lose your place in the new media world - own it instead. Contact ViewCast today for a streaming media solution that works for your company.
For the network or studio wanting to capitalize on the Internet TV and mobile video boom, the professional’s choice for live and on-demand streaming is ViewCast's Niagara 7550. With the powerful Niagara 7550, fastidious attention has been paid to every detail to ensure quality media output that is second to none.
The Niagara 7550 is equipped with intelligent, innovative features such as simultaneous streaming in a variety of formats, and HD SDI ingest that allows you to easily capture high definition signals and transform them for delivery to IP and mobile networks. Simply put, the Niagara 7550 rewards the user and the audience with premium Internet TV quality and flexibility.