VMp Marcom & Advertising Solution

Build brand equity

Enhance your communication needs

Improve time to market and responsiveness. Provide new or enhanced services and products. Improve marketing and advertising communications.
Whatever your objective, ViewCast Media Platform (VMp™) can address your business challenges through efficient media management capabilities. VMp is a scalable and robust end-to-end digital media management solution.

Engage with your customers

In today’s fast moving competitive environment, you need to take advantage of the broad range of distribution outlets to engage with customers.

Traditionally, the delivery of content from studios to broadcast networks and affiliates relied on shipping videotapes or hard drives by courier. Users spend more time looking for or reworking existing content. And, without centralized control, the organization’s brand message is not consistently managed or controlled.

Regain control of your content

VMp gives you control of not only your content and brand assets, but it also improves your workflow in a secure environment. Our solution allows content to be searched, viewed and repurposed, while supporting
your compliance efforts. As a result, your organization can better protect its brand and measure response to marketing initiatives.

Improve collaboration

VMp provides a means for marketing professionals and creative production staff to centrally store, manage and distribute approved marketing materials, ensuring brand equity and consistency across functional teams and marketing channels.

• VMp offers an on-line workflow and collaborative production tools so your organization can get their product to market faster.
• The centralized content management repository can save you time and money by allowing users to repurpose content instead of sifting through volumes of media.
• With VMp, you can digitize your valuable physical inventory and preserve it in a secure content management system instead of watching it deteriorate over time.
• The central repository lets you manage, distribute and control your brand assets including digital rights management.

What you can achieve

• Store marketing and advertising content in central repository.
• Provide users a platform to collaborate on projects and share content.
• Use workflow and BPM to streamline and automate production processes.
• Distribute content to remote locations, partners and other systems.
• Use on-line video to build brand equity.
• Publish video to branded websites and Internet video platforms.
• Support “viral” video marketing programs.