VMp Retail & CPG Solution

Meet consumer needs

Control your content and its delivery

Distribute content to remote locations. Publish video to the Internet.
Use Video on Demand for product training. ViewCast Media Platform (VMp™) provides the ability to centrally manage brand-related content and deliver it to other applications and organizations systematically. This centralized control helps your organization better protect its brand and measure response to marketing initiatives.

Manage your brand message

To maintain a competitive edge, retail organizations need to consistently manage and control their brand message. In today’s environment, the level of interaction with your consumers is becoming more complex. Maintaining content for multiple advertising channels can be difficult and expensive. And, as the size and variance of your audience changes, marketing
production, collaboration and print advertising can be inefficient and costly.

Take control of your content

Controlling your brand message starts with having tight control of your content. VMp enables you to centrally manage your digital content and deliver it to other applications and organizations systematically.
This approach allows the entire value chain to interface and collaborate in a security-rich environment.

Store, search and manage content in the digital enterprise

VMp provides a comprehensive content management approach, access control and digital rights that is efficient, easy to manage and reduces your total cost of ownership.

• The VMp central repository for your brand content provides dynamic transformation for each advertising channel so you have better quality and consistent brand message as well as reduced cost due to repurposing.
• The on-line workflow and collaborative production tools reduce cost and get your product to market quicker.
• Comprehensive web service interfaces allow access to content from multiple systems, including stand-alone websites and dedicated brand portals.
• With centralized management, distribution and control of your brand assets, you are assured your brand message is consistent and only authorized users have access to the content.

What you can achieve

• Store marketing and advertising content in a central repository.
• Provide users a platform to collaborate on projects and share content.
• Use workflow and BPM to streamline and automate production processes.
• Distribute content to remote locations, partners and other systems.
• Use on-line video to capture eyeballs and build brand equity.
• Publish video to branded Web sites and Internet video platforms.
• Support “viral” video marketing programs.
• Use video on demand for product training and tutorials.